Dani Polak is a creative director navigating possible futures. He specializes in complex problems centered around technology, culture and design.

Previously Dani worked (among others) for brands and friends like LOTUS CARS, POLESTAR, ADIDAS, ALBERT HEIJN, KLM AND KVADRAT.

His work has been featured in multiple outlets including The Verge, Vogue, BBC and Wallpaper*.

Beyond his professional endeavors, Dani harbors a passion for (trail)running, bike packing and other outdoor adventures.

Email →
Linkedin →
Strava →
Are.na →

Honors & Publications →

CURRENTLY —
Head of Creative Innovation, TBWA\NEBOKO

PREVIOUSLY —
Creative Director, CODE D'AZUR
Art director, AKQA
Art Director, TBWA|NEBOKO

Full resume available upon request.

SELECTED WORK ↓

Reinventing retail with the world's first AI-driven car showroom

PROJECT
The personal showroom

CLIENT
Lotus Cars

ROLE
Concept development
Creative direction

YEAR
2024

HONORS
Fast Company Innovation by design award
Bronze Dutch Creativity Award
Gold Lovie Award
3x People's Lovie Award
Silver Lovie Award
2x Bronze Lovie Award
Webby Awards Nominee
Dutch Creativity Awards Finalist

LINKS
Fast company →

Building a telco from the ground up

PROJECT
Odido

CLIENT
T-Mobile

ROLE
Creative direction

YEAR
2023

LINKS
Kantar →

Kvadrat_KnitDigitalExhibition_GiuliaChehab_Strap_2020_PhotographybyBenjaminLund

Kvadrat_KnitDigitalExhibition_AdamGoodrum_ConversationSeries_2020_PhotographybyBenjaminLund

An empty office transformed into an interactive art gallery

PROJECT
KNIT 2020

CLIENT
Kvadrat Textiles

ROLE
Concept development
Creative direction

YEAR
2020

LINKS
Live site →
Wallpaper* Magazine →
Dezeen →

The world's most elaborate trading challenge

PROJECT
Prosperity

CLIENT
IMC Trading

ROLE
Concept development
Creative direction
Art direction
Copywriting

YEAR
2023

HONORS
Bronze Dutch Creativity Award
Silver Lovie Award
Bronze Lovie Award
Bronze Lovie Award
People Vote Lovie Award
People Vote Lovie Award
Lovie Award Shortlist
Webby Awards Honoree
MET AMS Innovation Award

Making sponsorship more meaningful

PROJECT
The meaningful logo

CLIENT
Odido

ROLE
Concept development

YEAR
2025

LINK
Case →
KNSB →

Experiments with machine learning

PROJECT
Tattour

CLIENT
Personal project

ROLE
Concept development
UX design
UI design
Development

YEAR
2022

HONORS
Dutch Creativity Awards Finalist

Turn any room into an escape room with AR

PROJECT
The lockdown

CLIENT
ABN AMRO

ROLE
Concept development
Creative direction
Art direction
Copywriting

YEAR
2018

HONORS
2x Cannes Lions Shortlist
3x Webby Awards Honoree
2x Gold Spinaward
4x Silver Spinaward
2x Sabre Award
Bronze ADCN Award
ADCN Award Finalist
SAN Accent shortlist
Gold Esprix Award
Silver Esprix Award
2x Eurobest shortlist