PACK ASSISTANT

A smart and personal pack assistant for Google Home.

A smart and personal pack assistant for Google Home.

Client
KLM Royal Dutch Airlines

Role
Concept development, Art direction, Copywriting

Awards
Silver Lovie Award - Social
Bronze Lovie Award - Apps & Mobile sites
People's vote Lovie Award - Apps & Mobile sites
Lovie Award shortlist - Apps & Mobile sites
Webby Awards Honoree - Connected Products & Wearables
Spinawards Silver - Innovation
Spinawards Gold - Artificial Intelligence

Link
A full walkthrough →

For KLM we introduced the very first smart voice-driven (read: hands-free) packing list. We combined KLM destination data, local weather data, user data and trip info to create a smart, dynamic and personal pack list for Google Home.

Whether you’re going on a two week holiday to Bali and you don’t want to forget your vaccinations or you’re going on a weekend-trip to London and you need to bring an umbrella: the list is completely tailor-made for your trip.

Travel Weekly

↓ Pack Assistant was featured in multiple media outlets.

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↓ Pack Assistant in action.