KLM Royal Dutch Airlines
Concept development, Art direction, Copywriting
SpinAwards shortlist - AI & Voice
Silver Lovie Award - Social
Bronze Lovie Award - Apps & Mobile sites
People's vote Lovie Award - Apps & Mobile sites
Lovie Award shortlist - Apps & Mobile sites
Webby Awards Honoree - Connected Products & Wearables
SpinAwards Silver - Innovation
SpinAwards Gold - Artificial Intelligence
For KLM we introduced the very first smart voice-driven (read: hands-free) packing list. We combined KLM destination data, local weather data, user data and trip info to create a smart, dynamic and personal pack list for Google Home.
Whether you’re going on a two week holiday to Bali and you don’t want to forget your vaccinations or you’re going on a weekend-trip to London and you need to bring an umbrella: the list is completely tailor-made for your trip.
↓ Pack Assistant was featured in multiple media outlets.
↓ Pack Assistant in action.