SMARTER SAVINGS

An interactive, handmade installation that visualizes your savings.

A smart and personal pack assistant for Google Home.

Client
ABN AMRO

Role
Concept development, Art direction, Copywriting

Awards
Silver Effie Award

Link
English version →

With the current interest rate in the Netherlands your savings account isn’t worth much anymore. So ABN AMRO introduced ‘smart savings’, alternatives for your savings.

In order to get everyone acquainted with these smart savings, we built an interactive marble track tailor made for a Euro coin. The coin passes common saving dreams and goals, but interactive elements show that your personal situation influences the route your money takes. Made together with From Form.

7-Vliegtuig
8-Studie
17-Volledig
11-Lift
10-Stellage