THE LOCKDOWN

Turn any room into an escape room.

Turn any room
into an escape room.

Client 
ABN AMRO

Role
Concept development, Art direction, Copywriting

Awards
Webby Awards Honoree - Augmented Reality
Webby Awards Honoree - Best User Experience
Webby Awards Nominee - Best use of AR
SpinAwards shortlist - Innovation
SpinAwards shortlist - AR/VR
SpinAwards shortlist - Mobile
SpinAwards shortlist - Game
SpinAwards shortlist - UX
SpinAwards shortlist - Design
Bronze ADCN Award - Experience
ADCN shortlist - Entertainment
SAN Accent shortlist - Corporate
Silver Esprix Award - Experimental
Gold Esprix Award - Corporate & Employee Experience
Eurobest shortlist - Mobile
Eurobest shortlist - Digital craft
Grand Prix Content Marketing
Gold Lovie Award - Online Advertising
People's vote Lovie Award - Online Advertising
Silver Lovie Award - Apps & Mobile sites
People's vote Lovie Award - Apps & Mobile sites
Silver Lovie Award - Apps & Mobile sites
People's vote Lovie Award - Apps & Mobile sites
Lovie Award shortlist - Apps & Mobile sites
FWA Site of the day

Link
Download the game →

Dutch bank ABN AMRO needs bright IT-minds (e.g. Data Scientists, App Developers) to help shape the future of finance. The problem is that ABN AMRO is not necessarily seen as a very appealing place to work. So we need to do something that would create the right kind of attention.

Data from previous campaigns shows that tech savvy people are strongly triggered by games, challenges and riddles. Therefor we decided to build them an escape room. But not just any escape room.

In a mobile AR experience we turn any room into an Escape Room. With the combination of video assets and augmented reality technology, an immersive game was created. One where you, as an IT-expert, are asked to avoid a global financial crisis. Try to solve different challenges around themes like artificial intelligence, info-security and blockchain technology.

In close collaboration with Jeroen Thissen, Björn Diemer and Tjeerd Buntsma.

↓ A small selection of press.

TNW
Emerce
Bright

The game trailer. →