Albert Heijn is well known for it's in-store discount mechanism called Bonus. But they were looking for a new mechanism that could live next to the regular Bonus proposition.
Bonusbox is a unique proposition that does exactly that. Every week customers get a personalized Bonusbox with 10 discounted products based on their in-store-purchase data. Open up the Bonusbox in the Albert Heijn app to discover your personalized discount. The more often you open your Bonusbox, the smarter (or: more personalized) it gets.