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turn any room into an escape room

2x Cannes Lions shortlist
2x Webby Awards Honoree
1x Webby Awards Nominee
2x SpinAwards Gold
4x SpinAwards Silver
2x Sabre Award Certificate of Excellence
1x Bronze ADCN Award
1x ADCN shortlist
1x SAN Accent shortlist
1x Silver Esprix Award
1x Gold Esprix Award
2x Eurobest shortlist
1x Grand Prix Content Marketing
1x Gold Lovie Award
2x Silver Lovie Award
3x People's vote Lovie Award
1x Lovie Award shortlist
1x FWA Site of the day

Dutch bank ABN AMRO needs bright IT-minds (e.g. Data Scientists, App Developers) to help shape the future of finance. The problem is that ABN AMRO is not necessarily seen as a very appealing place to work. So we need to do something that would create the right kind of attention.

Data from previous campaigns shows that tech savvy people are strongly triggered by games, challenges and riddles. Therefor we decided to build them an escape room. But not just any escape room.

In a mobile AR experience we turn any room into an Escape Room. With the combination of video assets and augmented reality technology, an immersive game was created. One where you, as an IT-expert, are asked to avoid a global financial crisis. Try to solve different challenges around themes like artificial intelligence, info-security and blockchain technology.

In close collaboration with Jeroen Thissen, Björn Diemer and Tjeerd Buntsma.